Business Development
Identifying opportunities, building relationships, generating prospects, and supporting revenue growth.
Business Development & Growth Specialist
Find the opportunity.
Build the pipeline.
Make it repeatable.
I find growth opportunities, build pipelines, and help businesses turn customer acquisition into a repeatable process. I work across business development, lead generation, market research, partnerships, marketing, and growth operations — combining commercial thinking with hands-on execution.
Business Development ·Lead Generation ·Market Research ·Partnerships ·Growth Operations ·AI-Enabled Workflows ·Business Development ·Lead Generation ·Market Research ·Partnerships ·Growth Operations ·AI-Enabled Workflows ·
01
What
I do.
I work at the intersection of growth, business development, marketing, and operations.
Lead Generation & Research
Finding the right companies and people, understanding their needs, qualifying opportunities, and building useful prospect intelligence.
Growth Marketing
Using digital campaigns, community engagement, content, and offline activations to attract and convert customers.
Partnerships
Building relationships with businesses, organizers, vendors, sponsors, and other stakeholders to create opportunities.
Growth Operations
Turning repetitive growth activities into structured processes that are easier to execute, measure, and improve.
AI-Enabled Workflows
Exploring practical ways to use AI for research, qualification, analysis, documentation, and repetitive growth operations.
02
Selected
work.
Proof of work across B2B growth, business development, acquisition, events, and market development. Click a project to explore it.
The context
Alpha Global works around connecting European businesses with software development talent and support from Nigeria. My work focuses on helping build a stronger B2B pipeline through company research, lead qualification, business-signal analysis, decision-maker research, and outreach preparation.
The challenge
A large market does not automatically create a good sales pipeline. The important question is: Which companies have a genuine reason to become prospects right now?
The principle
Identify the evidence behind an opportunity, separate high-fit prospects from unsupported ones, and give downstream business development enough intelligence to act intelligently.
What this work has developed
- B2B market research
- ICP-based prospecting
- Business-signal analysis
- Lead qualification
- Decision-maker research
- LinkedIn Sales Navigator research
- Source-backed intelligence
- Pipeline documentation
- Outreach preparation
- AI-assisted research and analysis
AI in the workflow
AI is used as a research accelerator, not as a replacement for judgment. I use AI-assisted workflows for research, website analysis, signal extraction, summarization, lead scoring, and structured research outputs — while validating information before it enters the pipeline.
01 · Research
Identify relevant companies within the target market.
02 · Signals
Find hiring, growth, expansion and demand indicators.
03 · Qualify
Assess size, relevance, need, decision-maker quality and fit.
04 · Research
Identify and verify relevant decision-makers.
05 · Intelligence
Document evidence, risks and outreach angles.
06 · Prioritize
Separate stronger opportunities from lower-fit prospects.
The challenge
Event businesses need more than visibility. They need organizers, audiences, partnerships, and ultimately ticket sales and revenue. My role involved helping create those connections.
What I did
- Prospecting for event organizers and B2B opportunities
- Cold outreach and relationship development
- Acquiring 20+ B2B clients and event organizers
- Supporting digital campaigns and customer acquisition
- Managing event promotion and execution
- Building relationships with organizers and stakeholders
- Growing an engaged community of 300+ members
- Supporting events attracting approximately 200–850 attendees
Results
- 20+ B2B clients and event organizers acquired
- ~65% prospect-to-active-user conversion from relevant campaigns
- 30% reduction in cost per lead through optimization
- 300+ community members built
What I learned
Growth doesn't happen in isolation. Marketing attracts attention, sales creates relationships, operations delivers the experience, and community keeps people engaged.
The challenge
Enrollment growth requires understanding the market, the customer, the product, and the channels through which potential customers can be reached.
What I worked on
- Market assessments
- Facility evaluations
- Enrollment growth strategies
- Digital marketing
- Offline activations
- Community engagement
- Social media campaigns
- Radio visibility
- Residential-community outreach
- Commercial-hub activations
- Termly marketing initiatives
Earlier work
Before moving into Business Development Consultant work, I worked as a Marketing & Advertising Executive focused heavily on digital acquisition.
Results
- 100+ qualified leads per campaign
- 20% campaign performance improvement through segmentation and creative optimization
- 700+ increase in social media following
- 60% increase in engagement
- Managed advertising budgets below ₦100,000
What I did
- Planned and promoted 9 large-scale events
- Worked on events attracting approximately 300–1,000 attendees
- Executed community activations across schools and public/student communities
- Built an engaged audience of 1,000+ community members
- Supported recurring attendance and ticket sales
- Coordinated with vendors, sponsors, and stakeholders
The bigger lesson
Event marketing taught me how to work with a very visible commercial objective: get the right people interested enough to actually show up.
That experience strengthened my understanding of audience behaviour, community building, promotion, partnerships, and execution.
03
My career
evolution.
My career didn't start in business development. It developed through different sides of customer acquisition.
Customer Service
I started by learning how to communicate with customers, understand their needs, handle objections, and convert conversations into sales.
↓
Marketing & Advertising
I moved into generating demand through digital campaigns, content, audience targeting, and community engagement.
↓
Events & Customer Acquisition
I began connecting marketing activity directly to attendance, ticket sales, partnerships, and commercial outcomes.
↓
Business Development
I moved further toward prospecting, partnerships, relationship development, and revenue opportunities.
↓
B2B Research & Growth
My current work involves researching markets, identifying high-fit companies, analysing business signals, qualifying prospects, and supporting B2B pipeline development.
↓
AI-Enabled Growth Operations
The next stage is understanding how AI and structured systems can make these processes faster, more scalable, and more repeatable.
04
How I think
about growth.
I don't see growth as simply “doing more marketing.” I think about it as a system.
01
Understand
What is the business trying to achieve? Who is the customer? What problem are we solving?
02
Research
Where are the opportunities? Who are the right prospects? What signals suggest there is a real need?
03
Build
What process can consistently turn opportunities into conversations, customers, or partnerships?
04
Execute
Put the strategy into the real world. Test. Learn. Adjust.
05
Improve
Find what slows the process down. Remove unnecessary work. Improve what converts. Build a repeatable system.
05
AI-enabled
growth.
Using AI to make growth work more intelligent.
I'm increasingly interested in the space between business processes and AI.
Not AI for the sake of AI. The question I'm interested in is:
Where is a business spending human time on work that could be structured, accelerated, or partially automated without sacrificing judgment?
I'm increasingly interested in the space between business processes and AI.
Not AI for the sake of AI. The question I'm interested in is:
Where is a business spending human time on work that could be structured, accelerated, or partially automated without sacrificing judgment?
Lead Research
Using AI to accelerate company research, extract relevant information, and organize prospect intelligence.
Qualification
Structuring information around an ICP and using evidence to help determine whether an opportunity deserves attention.
Market Intelligence
Turning scattered information into structured insights that can support business decisions.
Growth Operations
Identifying repetitive processes across sales and marketing and designing more efficient workflows.
AI Agents & Workflows
Designing practical AI-assisted systems that can handle parts of a larger business process while keeping humans responsible for decisions that require judgment.
My goal isn't to replace the person doing the work. It's to make the person doing the work significantly more effective.
06
Capabilities
& tools.
Business Development
Prospecting
Lead generation
B2B sales
Partnerships
Relationship management
Customer acquisition
Growth
Growth strategy
Market research
Campaign development
Audience development
Community building
Acquisition optimization
Research & Operations
B2B company research
Lead qualification
Decision-maker research
Pipeline development
Stakeholder management
Project coordination
CRM management
Marketing
Digital advertising
Meta Ads
Content strategy
Social media marketing
Event marketing
Offline activations
AI & Emerging
AI-assisted research
AI workflow design
Growth process optimization
AI-enabled operations
Research automation concepts
Tools
HubSpot
Meta Ads Manager
Trello
Asana
Slack
Google Workspace
LinkedIn / Sales Navigator
ChatGPT / AI-assisted research tools
07
Credentials.
Earlier Experience
Customer Service RepresentativeCornerstone Information Ventures
Developed my foundation in consultative selling, customer engagement, follow-up, and relationship management. Generated an average of 10 sales monthly and converted approximately 40% of prospect interactions into customers or qualified leads.
Certifications
Google Digital Marketing Fundamentals
Meta Blueprint Certification
HubSpot Sales Hub Software
HubSpot Inbound Marketing Certification
Content Marketing
Social Media Marketing
Education
B.Sc. Mathematics & EducationUniversity of Calabar · 2025
My background in Mathematics has influenced how I approach problems: break them down, identify patterns, work with evidence, and look for better ways to solve them.
08
About
me.
I'm a Business Development & Growth professional based in Lagos, Nigeria.
My experience has taken me through marketing, advertising, events, customer acquisition, partnerships, sales, and B2B research.
What connects all of those experiences is a simple interest:
How do you get more of the right people to take the right action?
Sometimes that means building a campaign. Sometimes it means finding the right prospect. Sometimes it means developing a partnership. Sometimes it means fixing a process. And increasingly, I'm interested in how AI can help businesses do these things more efficiently.
I'm building toward a career where I can sit closer to the strategy, systems, and commercial decisions behind growth — while still understanding how to execute them.
09
Current
focus.
B2B Business Development
Building and qualifying commercial opportunities.
Growth Operations
Designing processes that make acquisition and sales more repeatable.
Market & Lead Intelligence
Finding the signals that identify real opportunities.
AI Integration
Applying AI to practical business workflows rather than treating it as a standalone technology.
10 · Let's connect